The attendance figures for this year’s event, subject to independent audit, surpass the previous full ICE London in 2020. The event in 2021 was canceled due to the pandemic, but a scaled-down version of ICE London took place in April 2020 with 24,000 attendees. 36,000 people visited the event in 2020. Of the initial data set, there were 79,000 return visits, with 50% of attendees operating in both land-based and online sectors, and the other 50% being online-only. This year, 20,000 attendees were primarily involved in casino and games, 13,000 focused on sports betting, and 5,000 in payments. The data is subject to independent verification, but it is believed that ICE broke its previous attendance record and reached a new high of over 40,000 visitors. The ICE VOX education program sold out for the first time this year and will be expanded in 2024 to accommodate more exhibitors. Over 80% of available stand space for the 2024 edition was already rebooked by Thursday afternoon.
Record-breaking Attendance at ICE London 2023 Drives Growth Strategy
Stue Temoha is an expert writer with a profound passion for gambling and online gaming. With a career spanning over a decade, Stue has established himself as a trusted authority in the industry, offering deep insights into casinos, sports betting, poker, and the latest trends in online gambling. His writing is distinguished by meticulous research, clear analysis, and an engaging narrative style that demystifies complex concepts for readers of all levels. Stue's articles are a go-to resource for detailed reviews, strategic advice, and up-to-date industry trends, helping both novice and experienced gamblers navigate the dynamic gaming landscape.
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