Playmaker’s acquisition of JuanFutbol will strengthen its campaigns in Latin America and the US Hispanic markets. The deal brings together the social media experts, media planners, video editors, copywriters, and data scientists of the JuanFutbol team based in Mexico City. JuanFutbol operates various social media and digital channels as well as sports-focused web properties. With over six million followers on social media and a monthly reach of over 50 million, JuanFutbol is a highly respected and recognized brand in the Mexican sports media industry.
In addition to JuanFutbol, the acquisition also includes JuanBeisbol, a baseball-focused asset, and FridaPop, a women’s-focused sports property. JuanBeisbol will be Playmaker’s first baseball-oriented brand, while FridaPop will complement their existing Redgol Fem female branded asset in Chile. This strategic move allows Playmaker to have a unique offering of quality and reach for advertisers ahead of the FIFA World Cup Qatar 2022.
Playmaker executive vice president and Futbol Sites chief executive Federico Grinberg expressed excitement about the acquisition, stating that JuanFutbol is a fantastic addition to their portfolio in Mexico and puts them in a unique position in the market. He also mentioned that combined with Cracks and Bolavip, JuanFutbol forms an unstoppable attack front.
JuanFutbol co-founder and chief executive Miguel Ramirez Lombana highlighted the opportunities presented by World Cup years and expressed gratitude for partnering with Playmaker. He believes Playmaker is the ideal group to take their brands to the next level and commends their commitment to building the most relevant ecosystem in digital sports media.
Playmaker’s acquisition of JuanFutbol follows its previous acquisition of TPN Media Group, which owns sports betting information site PropsHQ.com, known as The Props Network.
