The acquisition will significantly boost Playmaker’s social media presence.
Cracks has a total of four million followers on Facebook and Instagram, with an additional one million followers on Twitter, TikTok, and Twitch.
Cracks’ YouTube channels, which focus on Spanish-speaking sports news, have gained 12.5 million subscribers.
This deal will allow Playmaker to expand its reach in the Latin American market as Cracks has YouTube channels dedicated to Mexico, Colombia, and Argentina.
The partnership also opens up opportunities for collaborations, including the creation of original content during the 2022 Fifa World Cup in Qatar, featuring founder Manuel Bravo.
Federico Grinberg, Playmaker’s executive vice-president, believes this acquisition will enhance Playmaker’s commercial offerings.
“Cracks’ story is one of passion, persistence, and professionalism, led by ‘Manu’ since the company’s inception,” said Grinberg.
Playmaker will now have access to a new revenue stream through the creation and monetization of original videos on third-party platforms, mainly YouTube and Facebook.
Bravo expressed his confidence in Playmaker’s acquisition of Cracks, stating that the partnership will not only maintain their leadership position but also improve every aspect of Cracks’ operations.
Playmaker has made several acquisitions recently, including Brazilian media group Grupo SuperPoker in November, Two-Up (a digital betting and media solutions provider), Fanáticos Por Futebol (a Brazilian online football community), and Yardbarker (a digital media property).
