Through a rebrand to Parimatch Tech, the company aims to increase brand awareness and attract potential partners for its technology solutions offering. This move signifies the company’s technological transformation and reflects its maturity internally. Parimatch Tech is confident in its ability to modernize and enhance the gaming and entertainment industry globally, despite the challenges ahead.
Originally a retail bookmaker in Ukraine since 1994, the company has expanded into the online sector and recently secured the first sports betting license in Ukraine after the re-legalization of gambling. Parimatch Tech also operates in various other countries, including Cyprus, Belarus, Tanzania, Kenya, Nigeria, and Great Britain.
With a focus on both established and emerging markets, Parimatch Tech will continue investing in partnerships with local businesses and entrepreneurs, creating new job opportunities and strengthening existing offerings. The company’s teams adapt platforms to suit local user preferences, economic conditions, and gambling market regulations specific to each market.
