Leading gaming technology provider Light & Wonder (L&W) has announced a significant expansion following a successful trial with the Oregon Lottery. The company will deliver an additional 1,200 video lottery terminals (VLTs) to the state, marking a new chapter in their continued collaboration.
The trial, which demonstrated substantial player engagement and increased revenue, set the stage for this new purchase. The Oregon Lottery’s decision to scale up the deployment of L&W’s high-performance VLTs reflects the company’s commitment to innovation and excellence in gaming technology. This move is expected to enhance the gaming experience for Oregonian players and boost the state’s lottery revenue even further.
Executives from both L&W and the Oregon Lottery expressed their excitement about the expanded partnership. Michael Hogg, Senior Vice President at L&W, highlighted the success of their trial as a testament to the superior quality and technological advancement of their VLTs. He believes that the additional units will not only increase player satisfaction but also contribute significantly to the local economy.
Steve McKenzie, Director of the Oregon Lottery, echoed these sentiments, noting that the positive feedback from players and the positive trial data were pivotal in their decision-making process. He looks forward to seeing the benefits this partnership will bring to the state and its residents.
This strategic expansion underscores L&W’s position as a leader in the gaming industry, continually pushing boundaries to deliver cutting-edge solutions. As the first round of additional VLTs roll out across Oregon, stakeholders are optimistic about the enhanced gaming options available to players.
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In a significant development for the gaming industry, L&W has announced a strategic partnership with Oregon Lottery. This collaboration promises to bring enhanced gaming experiences to the residents of Oregon.
Statements from key leaders
Niaz Nejad, a prominent figure at L&W, expressed her excitement about the partnership: “We are thrilled to join forces with Oregon Lottery. This collaboration is designed to leverage our combined expertise to provide an unparalleled gaming experience. Our shared vision and commitment to excellence will drive significant growth and innovation in the industry.”
On the other side, Sar Richards, representing Oregon Lottery, echoed similar sentiments: “Partnering with L&W marks a transformative step for Oregon Lottery. Our objective is to deliver high-quality gaming solutions that exceed the expectations of our players. With L&W’s cutting-edge technology and our deep-rooted understanding of the local market, this partnership is set to revolutionize gaming in Oregon.”
Benefits of the partnership
- Enhanced gaming experience for players;
- Introduction of innovative gaming technologies;
- Boost to local economy through increased revenue;
- Commitment to responsible gaming practices;
Projected impact
| Year | Revenue Increase | New Games Introduced |
|---|---|---|
| 2024 | 5% | 10 |
| 2025 | 10% | 15 |
| 2026 | 15% | 20 |
As the partnership moves forward, both parties are committed to continuous improvement and innovation. The synergy between L&W and Oregon Lottery is poised to set new standards in the gaming industry, ensuring both organizations achieve their strategic objectives.
Strategic alliance: L&W partners with Jelly Entertainment and Oregon Lottery teams up with draftkings
In a significant strategic move, L&W has announced a partnership with renowned B2B supplier Jelly Entertainment. This collaboration is set to enhance L&W’s market presence and deliver innovative gaming solutions to a broader audience. By leveraging Jelly Entertainment’s expertise, L&W aims to offer cutting-edge products that meet the evolving demands of the gaming industry.
This partnership is poised to benefit both companies significantly. L&W will gain access to Jelly Entertainment’s advanced technology and extensive network, while Jelly Entertainment will benefit from L&W’s established market reputation and customer base. The synergy between the two firms is expected to drive significant growth and innovation in the B2B gaming sector.
Meanwhile, the Oregon Lottery has forged a collaborative relationship with DraftKings, a leader in sports betting and daily fantasy sports. This partnership is designed to expand the Oregon Lottery’s betting offerings and enhance user experience. DraftKings will provide robust sports betting platforms, ensuring a seamless and engaging experience for Oregon Lottery players.
The collaboration is anticipated to bring a fresh wave of excitement to the sports betting landscape in Oregon. By joining forces with DraftKings, the Oregon Lottery aims to attract a wider audience and offer diverse betting options, thereby increasing its market share and revenue.
These strategic partnerships highlight the dynamic nature of the gaming industry, emphasizing the importance of innovation and collaboration in maintaining competitive advantage. As L&W teams up with Jelly Entertainment and the Oregon Lottery collaborates with DraftKings, the future of the gaming landscape looks promising with increased opportunities for growth and development.
The remarkable success of L&W games in the region
L&W Games has not only captured immense popularity in the region, but it has also established itself as a frontrunner in the gaming industry through successful collaborations and strategic expansions.
Unparalleled popularity of L&W games
One of the standout factors behind L&W Games’ success is the unmatched popularity of its offerings. The gaming community has shown tremendous support, driving L&W Games to new heights in the regional market. The games provide immersive experiences and high-quality content that keep gamers engaged and coming back for more.
Successful collaborations
Strategic collaborations have been instrumental in enhancing the reach and impact of L&W Games. Partnering with other leading developers and publishers, L&W Games has managed to produce co-branded titles that appeal to a broader audience. These collaborations have not only increased the brand’s visibility but also enriched the gaming experiences offered to players.
Strategic expansions
Expanding into new markets has been a key strategy for L&W Games. The company has carefully selected regions with high market potential, ensuring sustainable growth. Each expansion is supported by localized marketing strategies and cultural adaptations of their games, ensuring that new players find the games just as appealing.
The combination of popular game titles, strategic collaborations, and well-planned expansions has solidified L&W Games’ position as a leading name in the gaming industry. As the company continues to innovate and grow, its influence in the region looks set to expand even further.
