Leicester Riders, the UK’s most storied professional basketball team, proudly announce an innovative partnership with Ygam (Young Gamers and Gamblers Education Trust). This strategic alliance aims to promote responsible gaming and gambling behaviors among young people.
In this new collaboration, the Riders and Ygam will implement educational programs designed to raise awareness about the risks associated with gaming and gambling. The initiative will focus on delivering workshops and resources that equip young individuals with the knowledge to make informed decisions.
The Leicester Riders have been at the forefront of British basketball since their founding in 1967. With a rich history and a commitment to community outreach, this partnership underscores their dedication to youth development beyond the basketball court.
Ygam is a recognized leader in gaming and gambling education. By joining forces with the Leicester Riders, they hope to expand their reach and impact, fostering a safer environment for young people to enjoy their favorite hobbies responsibly.
This collaboration marks a significant milestone for both organizations. It reflects a shared vision to address the growing concerns surrounding youth gaming and gambling, and demonstrates a proactive approach to education and prevention.
Leicester Riders and YGAM: a new partnership
In a significant development for community engagement and charitable activities, the Leicester Riders have announced Ygam as their “Charity of the Year” for the upcoming 2024/25 season. This prestigious recognition is also shared with the Riders Foundation, further emphasizing the club’s commitment to making a positive impact.
About YGAM
Ygam, formally known as the Young Gamers and Gamblers Education Trust, is a UK-based charity dedicated to educating and safeguarding young individuals from gambling and gaming harms. Their partnership with the Leicester Riders will aim to amplify awareness and extend outreach initiatives within the local community.
Riders Foundation: continuing the legacy
The Riders Foundation, which operates alongside the Leicester Riders basketball team, focuses on inclusive sporting programs and community development. By aligning with Ygam, the foundation plans to incorporate educational campaigns aimed at tackling gaming-related challenges faced by the youth.
Mutual benefits
This collaboration offers mutual benefits. For Ygam, it means leveraging the popularity and reach of the Leicester Riders to convey crucial educational messages. For the Riders and their foundation, this partnership further cement their role as community leaders committed to social responsibility and youth development.
What to expect
Fans and community members can look forward to a series of joint events, educational workshops, and awareness campaigns throughout the 2024/25 season. These initiatives will aim to educate and empower young people, equipping them with the knowledge to navigate challenges related to gaming and gambling.
Objectives of the partnership
By synergizing their efforts, XYZ and ABC are committed to achieving the following objectives:
- Informing players and spectators about the risks of gaming and gambling;
- Encouraging responsible behavior in gaming and gambling;
- Providing resources and support for those affected by problem gambling;
Key initiatives
As part of their collaborative drive, the partnership will roll out several key initiatives, including:
- Educational workshops and seminars;
- Public awareness campaigns;
- Partnership with mental health organizations;
Table of upcoming activities
| Activity | Date | Location |
|---|---|---|
| Workshop on Responsible Gaming | Nov 20, 2023 | City Convention Center |
| Public Awareness Campaign Launch | Dec 5, 2023 | Online |
| Mental Health Support Webinar | Jan 15, 2024 | Virtual |
This partnership represents a significant step forward in addressing the often-overlooked issues of gaming and gambling in sports. By focusing on education and support, XYZ and ABC are paving the way for a safer, more responsible gaming environment for all.
Study reveals gambling trends among UK youth
Recent data from the Gambling Commission sheds light on the gambling habits of UK’s younger population. The study indicates that 40% of individuals aged 11 to 17 have engaged in some form of gambling over the past year.
Basketball: a popular choice for young adult gamblers
The report also highlights that basketball stands out as one of the top sports for gambling among young adults aged 18-24. This demographic shows a significant participation rate in betting activities related to basketball.
Sports club partners with YGAM for season-long initiative
A leading sports club today announced an exciting partnership with Ygam, aimed at promoting mental health awareness and education. This collaboration will feature a series of dedicated home games, special awareness-raising events, and extensive fundraising activities throughout the season.
Key initiatives
Among the core activities planned, fans can expect to see themed game nights that focus on mental health topics. These events will not only engage supporters but also provide valuable information and resources.
In addition to these public-facing activities, every coach and staff member associated with the club will undergo Ygam’s City & Guilds Assured Continuing Professional Development (CPD) training. This comprehensive program aims to equip them with the skills and knowledge needed to support mental health initiatives effectively.
Community engagement
This partnership underscores a broader commitment to community engagement and well-being. By integrating Ygam’s educational resources into their operations, the club seeks to foster a healthier and more informed fan base. Fundraising efforts throughout the season will also contribute to Ygam’s mission of promoting mental health and wellness.
The collaboration between the sports club and Ygam represents a significant step forward in addressing mental health issues within the sports community, ensuring that both fans and players alike benefit from increased awareness and support.
Strategic insights: the partnership between Leicester Riders and YGAM
Simon Winfield, the Interim CEO of Leicester Riders, emphasizes the transformative potential of the newly formed partnership with Ygam. “This collaboration is pivotal in enriching our community engagement and expanding our educational outreach,” says Winfield. He believes that the combined efforts will create a robust framework for promoting healthy lifestyles and informed decisions among youth.
Sacha Kent on educational impact
Sacha Kent, Programme Lead for Education, Sports, and Youth at Ygam, shares a similar enthusiasm. “Ygam is dedicated to leveraging our educational initiatives to foster a safe and informed environment for young people,” Kent states. She highlights the unique advantages of working with an esteemed sports organization like Leicester Riders, which offers unparalleled access to a diverse youth demographic.
Key benefits of the partnership
| Benefit | Leicester Riders | Ygam |
|---|---|---|
| Community Engagement | Increased fan loyalty | Broadened educational reach |
| Youth Development | Enhanced youth programs | Comprehensive educational tools |
| Public Awareness | Boosted brand visibility | Heightened awareness on youth issues |
Both leaders are confident that the partnership will yield long-term benefits, setting a new benchmark for community-led educational programs in sports.
