The financial details of the teal were not disclosed. However, Genius Sports and Spirable are joining forces to provide a comprehensive video platform for sports engagement. This partnership aims to enhance user engagement, improve performance, and reduce acquisition costs for partners. Spirable specializes in creating, automating, and optimizing tailored content using live and contextual data and AI. Their platform distributed content across various digital channels such as Facebook, Twitter, YouTube, and Snapchat. Notable clients of Spirable include Spotify, Coca-Cola, P&G, Domino’s, Diageo, and Heineken, all of which Genius Sports will gain access to through this acquisition. Spirable also has partnerships with key operators in the gambling and betting sector including DraftKings, Flutter, WynnBET, Betway, 888 Holdings, and Entain.
The increasing convergence of sports, betting, and media has made personalized video advertising essential for attracting and acquiring customers. Mark Locke, CEO of Genius Sports, expressed excitement about adding Spirable’s specialist capabilities to their expanding suite of fan engagement tools. This integration will combine official data feeds from hundreds of competitions with immersive video content. Ger O’Meara, CEO of Spirable, highlighted the importance for brands in the sports sector to maximize their engagement with fans before, during, and after events. Over the past six years, Spirable’s team has revolutionized the way brands create, scale, and optimize creative content. By collaborating with Genius Sports, they aim to provide valuable real-time content that will boost fan interaction and retention.
The acquisition is expected to be completed in the second half of the year.
