The Independent has partnered with Gambling.com Group to provide sports betting and online casino content to its readers. The content will be published in a special section of The Independent’s website. Christian Broughton, the managing director of The Independent, believes that this collaboration is a positive development for the publisher. Broughton states that Gambling.com Group’s extensive experience in the UK market, having been in the industry for over 15 years, makes them a valuable partner for The Independent. This partnership not only demonstrates The Independent’s brand presence but also helps diversify their revenue streams. The publisher’s recent annual results showed a decreasing reliance on traditional advertising, with the expansion of ecommerce partnerships being crucial for their future growth. Gambling.com Group has also formed media partnerships with other publishers, such as McClatchy Company and Gannett.
Gambling.com Group signs strategic media partnership with The Independent
Dawson Bennett is a seasoned journalist with over a decade of experience covering the casino and sports industries. His extensive knowledge of these sectors makes him a trusted expert for readers seeking advice and insights. Whether you're looking for the latest developments in the sports or gambling world, Dawson provides valuable guidance to help you make informed decisions. He offers tips on selecting high-quality casinos and stays on top of trends and events in the sports industry, ensuring you have the best possible experience.
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