Fennica Gaming, a subsidiary of the Finnish National Lottery, has marked a significant milestone in its strategic expansion by launching its eInstants in France. This move is the result of a collaborative effort with La Française des Jeux (FDJ) and the Lotteries Entertainment Innovation Alliance (LEIA).
The introduction of these games underscores Fennica Gaming’s commitment to providing high-quality, engaging gaming experiences across different markets. Timo Kiiskinen, Managing Director of Fennica Gaming, emphasized the importance of player-centric design: “In everything we do, we put the player first. This means offering a high-quality game portfolio for every target audience, which we can provide with our dedicated team and game studios from our ‘Game Family'”.
The first game launched in France is “Northern Jack,” localized as “Chercheur d’Or.” This game features Fennica Gaming’s Match’Em mechanic, bonus rounds, and an adaptive algorithm, along with an in-game tutorial to guide players. Kirsi Lagus, VP Portfolio and Product Development, highlighted the game’s success: “It’s one of our most successful games across all our markets. We are excited to work with the French colleagues to support their goals of bringing great games to their players”.
This strategic partnership with FDJ and LEIA is part of Fennica Gaming’s broader expansion into European markets. Previously, the company had successfully launched eInstant games in Brazil with LottoCap, demonstrating its ability to adapt and thrive in diverse gaming environments.
Esther Millet, FDJ’s Product Manager, expressed enthusiasm about the collaboration: “Launching Fennica Gaming’s eInstants in our offering is a significant achievement in LEIA cooperation. We are excited to see the same positive reception from French players as in the other LEIA countries”.
Key strategic points:
- Market Expansion: Fennica Gaming is expanding its market presence into France, following successful launches in other regions like Brazil;
- Partnership with FDJ and LEIA: The collaboration with FDJ and LEIA enables Fennica Gaming to leverage local expertise and innovative gaming solutions;
- Player-Centric Approach: Fennica Gaming’s focus on player satisfaction is evident in its game design, ensuring high-quality entertainment tailored to different target audiences;
- Technological Innovation: The use of cutting-edge technology, such as adaptive algorithms and in-game tutorials, enhances the gaming experience and sets Fennica Gaming apart in the market;
- Future Growth: The success of this launch is expected to pave the way for further expansion into European markets, solidifying Fennica Gaming’s position as a leading innovator in the gaming industry;
This strategic move not only enhances Fennica Gaming’s global footprint but also underscores its commitment to delivering top-notch gaming experiences, aligning with the company’s mission to innovate and entertain.
