According to the government, the merger of the two operators would have several benefits for digital transformation and responsible gambling commitments. It would also result in operational savings. The government believes that combining the two entities would create a better framework, making the operation more efficient and cost-effective for strategic management and investments related to digitalization and responsible gambling.
If the merger proceeds as planned, Klasselotteri will retain its current brand, products, and customers while operating independently. The Danish Finance Minister, Nicolai Wammen, highlights the important role of the state’s gaming companies in contributing to a balanced and responsible gaming market in Denmark. The minister expects that the merger will bring operational benefits and support an improved framework for digitization and responsible gaming. Furthermore, the merger ensures a stable and efficient framework for Klasselotteri within the Danske Spil Group.
The Ministry of Finance will collaborate with Danske Spil and Klasselotteri to prepare a merger proposal, including a final law construction and business model. The government will seek the necessary approvals for the merger, aiming to complete the process before the end of 2021. Danske Spil’s CEO, Nikolas Lyhne-Knudsen, welcomes the announcement and expresses confidence in the benefits that a combination would bring to both Klasselotteriet and Danske Spil. Lyhne-Knudsen looks forward to developing a concrete model for the merger, which would realize the advantages of having a unified state gaming company.
