The British Horseracing Authority (BHA) has unveiled a new Code of Conduct for racing events in the UK.
Focus on sponsorships
This update centers on sponsorship agreements with gambling operators, aligning with the Gambling Act white paper.
Compliance and regulation
The initiative aims to ensure compliance and uphold integrity within the sport.
New code developed for gambling industry
The newly developed code for the gambling industry has been meticulously crafted through collaboration with key stakeholders. These contributors include the Racecourse Association, the UK Department for Culture, Media and Sport, and the Betting and Gaming Council.
This joint effort aims to ensure a comprehensive and effective framework, enhancing the integrity and sustainability of the UK’s gambling sector. With a focus on shared expertise and insights, the code is set to redefine industry standards.
Stay informed with the latest developments in the gambling world, made possible by this innovative, collaborative approach.
The British Horseracing Authority (BHA) has unveiled a new code, underscoring the racing industry’s dedication to promoting responsible gambling and upholding social responsibility within sponsorship deals.
Commitment to responsible wagering
This code signifies a critical step forward in ensuring that all promotional activities align with the highest standards of social responsibility. By integrating these guidelines, the BHA aims to foster a safer betting environment for all participants.
Key aspects of the new code
- Promotion of responsible wagering practices;
- Mandatory social responsibility standards in sponsorship agreements;
- Enhanced measures to protect vulnerable individuals;
Sponsorship agreements
Under the new regulations, all sponsorship agreements within the racing sector must comply with these social responsibility standards, ensuring clear and consistent adherence across the industry.
| Stakeholder | Responsibility |
|---|---|
| Bookmakers | Adopt responsible marketing practices |
| Racing Clubs | Implement social responsibility measures |
| Sponsors | Ensure alignment with BHA’s code |
The introduction of this code reaffirms the BHA’s leadership in promoting a responsible and ethical gambling environment within horseracing.
Guidelines for sponsorships between racecourses and gambling entities
As the landscape of horseracing and gambling continues to evolve, it is imperative for racecourses and participants in the horseracing industry to adhere to four essential principles when engaging in sponsorship deals with gambling providers. This ensures that all partnerships promote responsible gambling and maintain the integrity of the sport.
First and foremost, transparency must be maintained in all sponsorship agreements, providing clear terms and conditions. Secondly, all parties must commit to promoting responsible gambling practices to safeguard the interests of participants and fans. Thirdly, compliance with all applicable laws and regulations is non-negotiable, ensuring ethical practices. Lastly, ongoing evaluations of sponsorship impacts should be conducted to ensure that each partnership remains beneficial and aligned with regulatory standards.
By following these principles, racecourses and horseracing participants can build robust, ethical, and sustainable sponsorship relationships with gambling entities.
Ensuring integrity and protecting vulnerable audiences
The gambling industry prioritizes responsible partnerships with licensed operators. These alliances are crucial for the sector’s growth, ensuring that the integrity of sports remains intact. By collaborating with regulated entities, the industry aims to benefit all stakeholders while safeguarding vulnerable audiences from potential harm.
Licensed operators play a pivotal role in promoting fair play and transparency. They are committed to adhering to stringent guidelines that not only enhance the sector’s reputation but also provide a safe environment for consumers.
The British Horseracing Authority (BHA) has introduced a new code to align with industry-wide efforts to promote safer gambling practices and ensure long-term sustainability. This initiative aims to foster a responsible gambling environment, benefiting both players and the industry.
Key elements of the bha’s new code
- Enhanced Player Protection;
- Responsible Gambling Training;
- Regulatory Compliance;
This move is a significant step towards creating a more secure and sustainable gambling landscape. By adopting these measures, the BHA is poised to safeguard the interests of all stakeholders involved.”
Enhanced player protection
Focus on preventing problem gambling through proactive measures.
Responsible gambling training
Mandatory training programs for all industry employees.
Regulatory compliance
Ensuring adherence to new and existing gambling regulations.
| Category | Initiative |
|---|---|
| Player Protection | Proactive Measures |
| Training | Mandatory Programs |
| Compliance | Strict Adherence |
This comprehensive approach by the BHA reflects its commitment to safer gambling and sets a new standard for the industry.
