Better Collective is purchasing Tipsbladet for €6.5m on a cash and debt-free basis. The affiliate will finance the figure with cash and pay it in three installments.
Better Collective estimates that the “post synergy” 2024 EBITDA multiple will be below 5x and its 2023 financial targets remain unchanged.
The acquired brand started life 75 years ago as a printed magazine and has now developed into digital channels covering football content.
The purchase by Better Collective will increase its presence in Denmark, allowing it to further leverage its position as a key partner for advertisers in the market.
Better Collective plans to invest in the development and growth of the football brand by using its tech and SEO expertise to help grow its audience.
Jesper Søgaard, co-founder and CEO of Better Collective, believes the acquisition aligns perfectly with the company’s sports media vision and looks forward to welcoming the dedicated editorial team at Tipsbladet to the Better Collective group.
The former owner, Henrik Stegger Nielsen, sees the sale as a success in making Tipsbladet a healthy and sustainable business since 2007 and views Better Collective as the ideal buyer for the brand.
Allan Olsen, the editor-in-chief at Tipsbladet, is excited about the acquisition and believes it will push the brand’s growth even further, allowing them to reach a wider audience and deliver strong football stories on multiple platforms.
Financially, Better Collective expects the “post synergy” 2024 EBITDA multiple to be below 5x, with the 2023 financial targets remaining unchanged. Additionally, the affiliate recently acquired Brazilian sports media platform Torcedores.com for an undisclosed amount.
