Betsson is expanding into the Latin American market with the launch of the Betsson Mexico brand, offering casino, live dealer games, and sports betting. The CEO, Jesper Svensson, sees great potential in this market and believes in partnering with local experts who understand the culture. Betsson has previously expanded into Brazil, Colombia, and the Province of Buenos Aires in Argentina with similar strategies. For their Mexico operations, Betsson has partnered with Big Bola, a local operator with 20 casinos across the country. The Director of Operations, Emilio Quiros, believes that their expertise combined with Betsson’s knowledge and experience will result in an excellent product tailored to Mexican customers.
Betsson’s Entry into Mexico Strategically Gained through Big Bola Deal
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