Anaxi is a new business unit within Aristocrat Group, focused on online gambling opportunities. Launched in February this year, Anaxi is part of Aristocrat Gaming and the Pixel United mobile-first publishing business. The launch of Anaxi’s “build and buy” growth strategy is supported by new branding and aims to attract and retain online RMG talent for developing new igaming content.
Anaxi plans to go live with its first igaming products in the US by the end of the year, targeting two major customers. The goal is to reimagine the world’s greatest gaming content online and establish Anaxi as the most trusted name in online RMG globally, according to Anaxi CEO Mitchell Bowen.
Aristocrat recently agreed to acquire UK-based igaming content supplier Roxor Gaming, founded in 2019 by Noel Hayden, former chairman and co-founder of Gamesys. Roxor Gaming, previously the in-house studio and product team of Gamesys Group, has already launched content in New Jersey and has further expansion plans in North America and the UK. The acquisition is expected to be completed in the first quarter of 2023.
