Gaming provider Altenar has made a strategic move to strengthen its presence in the Latin American market by appointing Frederico Caputi as its new Regional Sales Manager. This appointment is part of Altenar’s broader expansion strategy, particularly focusing on Brazil as the country’s regulated market nears completion.
Caputi brings over 10 years of experience in sales, affiliate marketing, and business development, having held roles at prominent companies such as Groupon and Google, as well as positions with PartnerForward and Bwise Media. His extensive background in the iGaming industry on an international scale is expected to be a significant asset for Altenar’s growth plans in Latin America.
Based in Brazil, Caputi will utilize his expertise to drive company expansion through the negotiation of key deals and in-depth analysis of the LatAm market landscape. His role will involve building strong relationships with sportsbook operators and partners, fostering commercial partnerships, and leveraging his knowledge to help Altenar craft localized solutions tailored to the unique demands of the Brazilian market.
Commenting on his new role, Caputi expressed his enthusiasm: “There couldn’t be a more exciting time to join Altenar, with Brazil’s regulated market inching closer to completion. The potential for Altenar to expand its presence in Brazil and offer localized solutions tailored to the unique demands of the market is immense.”
He further emphasized the growth opportunities: “The market’s untapped potential combined with Altenar’s strong capabilities makes this an exciting time to be involved in the iGaming sector in Brazil. I look forward to working with the wider sales team to drive unprecedented growth for Q4 and beyond.”
This strategic hire follows other recent growth initiatives by Altenar, including its expansion into the Georgian market in June through a partnership with Ambassadoribet and a collaboration with Random State in July for the integration of its sportsbook services.
Altenar Commercial Director Charlie Williams welcomed Caputi, stating: “We are delighted to welcome Fred to Altenar at this pivotal time in the industry’s history. His strategic approach and wide-ranging experience means he will bring valuable insights and leverage his contacts to build our position in this highly competitive market.”
The appointment of Caputi is seen as a crucial step in Altenar’s strategy to solidify its position in the Latin American market, particularly in Brazil, where the company aims to capitalize on the market’s immense growth potential.
Key points of Frederico Caputi’s appointment
- Role: Regional Sales Manager for Latin America;
- Location: Brazil;
- Experience: Over 10 years in sales, affiliate marketing, and business development;
- Previous Roles: Groupon, Google, PartnerForward, Bwise Media;
- Responsibilities: Negotiating deals, analyzing the LatAm market, building commercial partnerships;
- Objective: Driving company expansion and offering localized solutions in Brazil;
Altenar’s recent growth initiatives
- Expansion into Georgia:** Partnership with Ambassadoribet in June 2024;
- Collaboration with Random State:** Integration of sportsbook services in July 2024;
Frederico Caputi’s impressive background with tech giants like Google combined with his vast experience in the iGaming sector makes him the perfect candidate to steer Altenar’s expansion in Latin America. His appointment, at such a crucial time for the Brazilian market, signals promising growth and strategic advancements for Altenar in the region.
Altenar’s strategic appointment of Frederico Caputi as the new Regional Sales Manager highlights their commitment to breaking into the Latin American market, especially Brazil. With his impressive background at companies like Groupon and Google, Caputi seems like the perfect fit to navigate the complexities of this emerging market. His proven track record in sales, affiliate marketing, and business development, paired with his local expertise, positions Altenar for success. This move underscores the importance of having the right regional knowledge to not only enter new markets but to thrive in them.
Frederico Caputi’s appointment as Altenar’s Regional Sales Manager for Latin America, particularly focusing on Brazil, seems like a masterstroke. His wealth of experience in sales, affiliate marketing, and business development, combined with his deep understanding of the iGaming industry, positions him perfectly to spearhead Altenar’s ambitious expansion goals in the region. This strategic move, especially at a time when Brazil’s regulated market is nearing completion, could significantly enhance Altenar’s footprint in Latin America and offer localized solutions that cater directly to the market’s needs. Kudos to Altenar for this strategic hire!
Frederico Caputi’s appointment as Regional Sales Manager for Altenar signifies an optimistic turn for their expansion in the Latin American market, especially Brazil. With his impressive background and tenure at companies like Google, his specialized knowledge and strategic insight could be precisely what Altenar needs to navigate and thrive in this emerging market. It signals strong forward thinking from Altenar, keen on leveraging Caputi’s expertise to not only bolster their presence but also to understand and meet the unique demands of the Latin American demographic. Definitely a move to watch!
Bringing Frederico Caputi on board is a masterstroke by Altenar! His wealth of experience and strategic insight into the Latin American market, especially Brazil, is exactly what Altenar needs to capitalize on the region’s burgeoning iGaming sector. Excited to see how his leadership will unfold Altenar’s expansion strategies and drive its success in these promising markets.