Following a wave of deregulation in the US, more than 30 states have legalized sports betting, allowing millions of users to place bets on sports through operator websites and mobile apps.
Major operators like FanDuel and DraftKings have captured a significant share of the US sports betting market. However, the sports betting industry as a whole is overlooking important technological advancements that could revolutionize the playing field for everyone.
Despite the success of apps like Spotify, Facebook, Twitter, and Amazon, no sports betting app, including those offered by DraftKings and FanDuel, effectively utilizes tools like in-app personalization, performance analytics, AI, high-quality video streaming, or a loyal community to gain a competitive edge.
The current sports betting apps feel outdated and lack capabilities, social interaction, and personalization options. They provide limited in-app personalization, offering the same bonuses and offers to all users without considering their favorite sports and teams.
Additionally, these apps do not tailor feeds and betting history to reflect a user’s interests and preferences. They also don’t provide users with easy access to their data or engaging visual representations of their betting history.
Sports betting apps are behind when it comes to interface customization, unlike platforms like Twitter and WhatsApp that allow users to adjust various features to their liking.
By incorporating predictive analytics and AI, sports betting apps can provide personalized betting recommendations based on users’ betting history, success/failure rates, and estimates for future versus live betting.
Improving video streaming performance is crucial as the current lag affects in-play betting and creates a negative user experience. In-app illustrations also need to be updated to match contemporary design trends and enhance the professional appearance of sports betting apps.
Social interaction is essential in today’s digital world, and sports betting apps should create communities through forums and social media integrations to foster personal connections and extend user engagement.
In conclusion, the sports betting industry must prioritize innovation and personalization to keep up with the times and stay ahead of the competition. By focusing on professional visuals, high-quality streaming, community-building features, and customized experiences, sports betting platforms can continue to thrive in the growing popularity of sports betting.
