Alpha Odds from Sportradar is a powerful tool that allows sports-betting operators to generate customized betting prices according to their risk exposure and liabilities. With its launch in 2022, Alpha Odds has quickly gained popularity and is currently utilized by over 60 operators worldwide. This innovative tool utilizes Sportradar’s artificial intelligence capabilities to accurately predict the likelihood of various sports events occurring. By leveraging this technology, operators can effectively manage their risk and improve their decision-making process.
Since its introduction to the market in late 2022, Alpha Odds has revolutionized trading betting markets, as stated by Darren Small, Sportradar’s senior vice-president of managed trading services.
Furthermore, Alpha Odds has attained independent certification from auditors PwC for its financial reconciliation aspect. The achievement of the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems validates the transparency and accuracy of the solution’s associated financial aspects. Clients can have confidence in the reliability and integrity of Alpha Odds.
Sportradar is undergoing significant changes, including a new leadership structure, as part of an effort to streamline its global organizational setup. The updated structure comprises six key business functions. Warren Murphy now serves as the chief delivery and operations officer, overseeing product delivery and operations. Nick Maywald has assumed the role of chief growth and innovation officer, responsible for driving growth and fostering innovation. Eduard Blonk continues as the chief commercial officer, spearheading the commercial function. Lynn McCreary holds the position of chief administrative officer, chief legal officer, and corporate secretary, overseeing legal, risk, and administrative services. Severine Riviere-Gerstner is the chief people officer, focusing on the people sector, while Gerard Griffin serves as the chief financial officer, leading the finance function. Griffin will be departing the group in May for personal reasons. Additionally, Ulrich Harmuth will step down as chief strategy officer. Carsten Koerl, CEO of Sportradar, affirms that the new structure positions the group for future growth.
