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Home > Blog > Sports betting > OpenBet’s future expansion plans linked to sale amidst sports-betting industry growth
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OpenBet’s future expansion plans linked to sale amidst sports-betting industry growth

Landry Jackson
Last updated: August 13, 2024 10:51 am
Landry Jackson
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Technology, content, and services provider OpenBet is driving continued success and substantial growth in the sports betting and gaming industry. With a wave of new customer partnerships and the expansion of its modular product suite, OpenBet is poised for even greater achievements.

Contents
OpenBet secures major deals, expanding global reach with new clientsGlobal expansion: key new clientsOpenBet’s WLA customer baseOpenBet enhances innovation with new regulatory technology and geolocation solutionsEndeavor merges IMG Arena’s data rights with OpenBet to revolutionize sports bettingInnovative end-to-end solutionEnhanced offerings for betting operatorsExpanding opportunities for rightsholdersOpenBet targets Brazil’s flourishing sports betting marketKey opportunities in Brazil’s marketProjected market growth

The company’s strong momentum from recent deals underscores its commitment to innovation and excellence. OpenBet’s cutting-edge solutions are designed to meet the diverse needs of the market, ensuring a top-notch experience for both operators and bettors alike.

As OpenBet continues to expand and evolve, it remains a key player in the competitive world of sports betting, setting new standards and paving the way for future developments.

The first half of 2024 proved to be a period of remarkable growth for OpenBet, as its global customer base expanded by more than 40% year-on-year. This surge in partnerships has brought the total number of OpenBet’s collaborative ventures to over 200.

This substantial increase highlights OpenBet’s leadership in the sports-betting industry, demonstrating its unparalleled ability to meet client needs effectively. The company’s success can be attributed to innovative technology, comprehensive support, and a robust market presence.

OpenBet secures major deals, expanding global reach with new clients

OpenBet, a leader in the sports betting and gaming industry, has recently signed new deals with several high-profile clients. Among these are the renowned Australian wagering giant Tabcorp and several distinguished World Lottery Association (WLA) operators including OPAP, Veikkaus, and Westlotto. This brings OpenBet’s impressive portfolio to a total of 20 WLA customers worldwide.

Global expansion: key new clients

  • Tabcorp (Australia);
  • OPAP (Greece);
  • Veikkaus (Finland);
  • Westlotto (Germany);

These partnerships highlight OpenBet’s growing influence and commitment to providing top-tier sports betting solutions globally. With these new additions, the company solidifies its presence in crucial markets, enhancing its ability to deliver innovative and reliable betting experiences to an even wider audience.

OpenBet’s WLA customer base

Operator Country
Tabcorp Australia
OPAP Greece
Veikkaus Finland
Westlotto Germany
Others Various

OpenBet’s strategic expansions are set to fortify its leadership in the sports betting sector, offering robust and scalable solutions to its ever-growing list of international clients.

OpenBet enhances innovation with new regulatory technology and geolocation solutions

OpenBet, a leader in sports-betting technology, is making significant strides in innovation and product development. The company has unveiled a pioneering regulatory technology vertical, enhancing compliance and operational efficiency for sportsbooks.

In a move set to revolutionize location-based betting, OpenBet has launched the cutting-edge OpenBet Locator geolocation technology. This innovation ensures precise user location verification, crucial for regulatory adherence across various jurisdictions.

Additionally, OpenBet continues to invest in its core platform products and pricing solutions, cementing its position as a market leader. These advancements underscore OpenBet’s commitment to providing best-in-class services to its partners and clients in the sports betting industry.

Endeavor merges IMG Arena’s data rights with OpenBet to revolutionize sports betting

In a significant move, Endeavor has integrated IMG ARENA’s data rights and cutting-edge capabilities under the OpenBet brand. This strategic merger aims to create a comprehensive ecosystem that encompasses sports data, technology, and content tailored for betting operators and rightsholders.

Innovative end-to-end solution

This consolidation promises to deliver an end-to-end solution for the sports betting industry. By combining IMG ARENA’s sophisticated data management with OpenBet’s renowned technology, Endeavor is positioned to offer unparalleled services.

Enhanced offerings for betting operators

Betting operators stand to benefit immensely from this merger. Access to holistic, real-time data coupled with advanced technological solutions will streamline their operations and enhance user engagement.

Expanding opportunities for rightsholders

Rightsholders will also gain significant advantages. The integrated platform will enable better monetization of content and wider reach, thereby maximizing their revenue potential in the sports betting landscape.

OpenBet targets Brazil’s flourishing sports betting market

OpenBet is strategically positioning itself to capitalize on the burgeoning opportunities within Brazil’s newly regulated sports betting marketplace. Anticipated to become one of the largest of its kind globally, this emerging market presents significant growth potential for industry leaders.

With Brazil’s government rolling out new regulations, OpenBet aims to offer innovative solutions tailored to local preferences and regulatory requirements. The company is leveraging its extensive experience and cutting-edge technology to establish a strong foothold in this promising landscape.

Key opportunities in Brazil’s market

OpenBet’s primary focus includes:

  • Customized betting solutions for Brazilian punters;
  • Advanced risk management and compliance features;
  • Partnerships with local operators and sports leagues;

Projected market growth

Industry analysts predict substantial growth in the Brazilian sports betting market:

Year Market Value (USD Billion)
2023 2.5
2024 3.8
2025 5.2

Stay tuned as OpenBet continues to expand and innovate within this dynamic and rapidly evolving marketplace.

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By Landry Jackson
Landry Jackson is an esteemed writer with a deep passion for gambling and online gaming. With over a decade of experience, Landry has become a trusted voice in the industry, providing insightful and thoroughly researched content on casinos, sports betting, poker, and the latest developments in online gambling. Known for his clear, engaging writing style, Landry excels at breaking down complex topics into accessible and enjoyable reads for audiences of all skill levels. His articles offer in-depth reviews, strategic advice, and the most current industry trends, equipping readers with the knowledge they need to make informed decisions and elevate their gaming experiences.
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