Sports betting aficionados have a new reason to rejoice as FanDuel unveils FanDuel TV Extra, a free ad-supported streaming television (FAST) channel dedicated to live sports, complementing the betting experience. This recent addition to FanDuel’s offerings aims to enrich the sports viewing and betting landscape by providing live coverage of popular sports. Fans of international basketball, football, darts through the Professional Darts Corporation, and PokerStars events can now indulge in their favorite games while contemplating their bets, all in one place.
Accessible through leading streaming platforms like Pluto TV, the Roku Channel, and FanDuel TV+, FanDuel TV Extra stands out as a premier destination for sports enthusiasts looking to merge their love for sports with the excitement of betting. This strategic expansion by FanDuel underscores the company’s commitment to enhancing the sports entertainment and betting experience for users across the globe.
FanDuel TV extra aims to boost customer acquisition
According to Kevin Grigsby, the executive producer, FanDuel TV Extra is setting its sights on broadening its audience base by tapping into a new segment of enthusiastic sports fans and bettors. The channel’s strategy is not just about offering content but also about creating an engaging platform where viewers can place wagers on over 12 hours of live sports broadcasted daily. This move is seen as a dynamic approach to customer acquisition.
With a keen eye on expansion, FanDuel TV Extra plans to extend its offerings to more FAST providers in the near future, thereby increasing its reach and capturing a larger market share. This strategic growth is viewed as a key element in FanDuel’s broader market penetration strategy.
A recent study conducted by YouGov has highlighted a significant trend among sports bettors: a robust inclination towards operators that offer live sports streaming capabilities. Notably, an impressive 63% of respondents indicated that the feature of live streaming is a decisive factor in their preference for a betting app. This emerging trend underscores a shifting paradigm in sports betting, where the convenience and immersive experience of live streaming are highly valued.
At the vanguard of this evolving landscape is ESPN Bet, a joint initiative by ESPN and ESPN+. It has rapidly gained traction as a frontrunner in the market, blending the excitement of live sports with the thrill of wagering. ESPN Bet leverages the formidable reputation and extensive sports broadcasting capabilities of ESPN, making it a go-to platform for bettors who seek to combine viewing and betting in one seamless experience.
Recent data underscores the growing appeal of platforms like ESPN Bet:
- 63% of bettors prefer apps with live streaming;
- Streaming quality and access to a wide range of sports are critical;
- ESPN Bet’s integration with ESPN+ offers exclusive streaming of live events;
FanDuel secures high market share in the US betting scene
In a remarkable advancement within the sports-betting landscape, Flutter Entertainment, the powerhouse behind FanDuel, has marked a significant achievement for the year 2023. The company’s adept maneuvering and strategic plays have facilitated FanDuel to reach an enviable milestone, achieving positive annual adjusted EBITDA.
This triumph is not just a financial win but also cements Flutter Entertainment’s supremacy in the US market, boasting a commanding 53.4% share in net gaming revenue. Such a figure not only underscores the brand’s dominance but also illuminates the growing appetite for sports betting among US consumers, positioning FanDuel at the pinnacle of the industry.
With these developments, FanDuel and its parent company Flutter Entertainment continue to reign supreme, shaping the future of sports betting in the United States.
