H2 Gambling Capital predicts that the US sports betting market will exceed expectations and reach a gross win of $23.2bn by 2030.
Since the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA), legal betting in the US has experienced rapid growth, with mobile betting expanding across multiple states.
Despite a slowdown in new state launches, there is still potential for upheaval in the market, with the possibility of new leaders emerging and existing market leaders losing their position.
Bonusing and in-play wagering, including microbetting, offer opportunities for operators to drive higher returns and gain market share in maturing states.
Major new states like Massachusetts and Ohio are expected to contribute 20% of new gross win by 2023.
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