Under the terms of the deal, Betting Ladies will provide the BettorEdge community with access to their suite of training videos, tips, and content.
BettorEdge users will be able to follow Betting Ladies directly on the platform to receive content and picks from the affiliate’s Lady Locks series.
The businesses noted that a transparent betting exchange shows a user’s betting history to support risk management.
Betting Ladies founder Val Martinez described her organization as a community for women bettors to discuss sports and sports betting.
She sees BettorEdge as a great extension of that community.
Martinez believes that the future of sports betting lies in enabling communities to connect and learn from each other’s experiences to make more educated decisions.
Through this partnership, Betting Ladies’ content will be easily accessible to the BettorEdge community, helping everyone make more educated bets.
Through BettorEdge’s social feeds, they can spread this guidance as far as possible.
Launched in May 2023, Betting Ladies is a sports betting affiliate business that aims to be America’s first sports betting community for women.
