The deal involves the integration of online and land-based offerings, aiming to provide technological capabilities for sports betting and support the relaunch of Bally’s online sports betting platform Bally Bet. Bally Bet is expected to expand to seven states and four gaming locations by the end of 2023, with potential for global expansion.
Through partnerships with Kambi and White Hat, Bally’s aims to leverage their proven technology integration and licensing capabilities to enable quick launches in regulated jurisdictions. This shift from a fixed cost structure to a variable cost structure is expected to generate significant cost savings and reduce risk.
Bally’s CEO, Robeson Reeves, expresses excitement about the agreements with Kambi and White Hat, highlighting the award-winning sportsbook provided by Kambi and the potential for Bally’s to achieve significant scale and market share in the global gaming market.
Under the Kambi deal, Bally’s will integrate their omnichannel product suite, trading capabilities, content solutions, and liability management approach for sports betting services. Bally’s also has the option to acquire a license to a limited part of Kambi’s online and retail source code, pending the achievement of certain performance metrics.
Read the full story on InnovateChange North America.
