Bally’s Corporation’s sports betting division has announced the relaunch of its app. The new platform has been developed in partnership with Kambi Group and White Hat Gaming. The app has already been launched in Ohio and will be available in more US states in the coming months. Bally Bet, the sportsbook app, offers extensive coverage of major sports, a wide range of betting options, and exciting features for an unparalleled sports betting experience.
Earlier this year, Bally’s CEO Robeson Reeves acknowledged the shortcomings of the previous app developed by its subsidiary, Bet.Works. He admitted that the acquisition of Bet.Works and the launch of the app were costly mistakes. To rectify this, Bally Bet has entered into exclusive agreements with Kambi Group and White Hat to enhance the app.
Under the partnership with Kambi, Bally’s has integrated its omnichannel products, trading capabilities, and content solutions. White Hat is providing its PAM platform, which includes a proprietary cashier, multiple RGS integrations, and a traveling wallet.
In June, Bally Bet temporarily ceased operations in Iowa, Colorado, Indiana, Virginia, and New York. However, it remains operational in Arizona. The company has now relaunched its app in Ohio, where it holds a license through its partnership with the NFL’s Cleveland Browns.
