20Shots has announced that Fantasy5, a free-to-play football game, is experiencing rapid growth in the UK industry. This game allows customers to select a fantasy team of five Premier League players. Participants have the opportunity to win a £10,000 jackpot if all five players exceed their fantasy points targets.
Thanks to a partnership with Generation Web, Fantasy5 is now available on their platform with its own branding. This is the first collaboration between 20Shots and a third-party platform. Operators will promote the free-play weekly jackpot game, which is expected to boost Fantasy5’s organic growth.
Australian sportsbooks users will also have access to Fantasy5, entering the same global pool of players, which currently exceeds 46,000. The jackpot for Australian sportsbook entrants is set at AUD$20,000 (£11,200). Under the agreement, 20Shots will cover the full liability for any jackpot, while operators will pay a fixed fee per individual per round.
Hamish Davidson, CEO of Generation Web, stated, “The integration of the Fantasy5 product onto our platform has been seamless, and we’re excited to offer our sportsbook partners the chance to provide their soccer customers with a free opportunity to win the $20,000 jackpot. This partnership highlights our dedication to offering innovative recruitment and retention products, with free-to-play games representing a significant growth area.”
20Shots co-founder Jacob Kalms expressed his enthusiasm about the partnership, stating, “We are thrilled to be the first platform to introduce Fantasy5 to Premier League fans in Australia. Based on its success in the UK, we anticipate celebrating Australia’s first jackpot winner in the near future. This collaboration with operators and platforms is a crucial step towards our future growth beyond organic customer acquisition.”
