Latin America has a long gambling history, with games like patolli in pre-Columbian Mexico and jogo de bicho in 19th-century Brazil.
Regulations vary across the region, from total bans to state monopolies to grey markets.
However, there is a regulatory trend emerging in Latin America, with Colombia leading the way.
Colombia regulated both land-based and online gambling in 2016 and 2017 respectively and reported significant revenue in 2020.
The COVID-19 pandemic further increased online gambling in the region, prompting regulators to consider regulation for economic recovery.
Responsible gambling systems, including player protection programs and educational initiatives, need to be implemented as part of the regulatory process.
The approach to responsible gambling needs to be tailored for each country and take into account cultural differences and limitations.
Argentina sets a benchmark for consumer protection with its cooperative efforts and awareness campaigns.
Each province in Argentina has its own institution dealing with gambling, offering helplines and consultations.
A comprehensive approach to responsible gambling is implemented in Neuquén, involving various stakeholders and workshops in schools.
Education and prevention should be the focus of responsible gambling efforts, with early intervention and support for problem gamblers.
Brazil’s gambling laws are still being finalized, with loopholes and offshore operators present.
Advertising regulations and improved know-your-customer (KYC) measures can help protect players, especially those who can’t afford to gamble.
Chile faces unique challenges, with a higher prevalence of female problem gamblers and a focus on slot machines.
Support programs and treatment options should be available for problem gamblers.
Overall, responsible gambling measures need to be culturally relevant and resonate with the people of Latin America.
