The partnership between H2 and IBIA means that H2 will continue to be IBIA’s official betting market data partner. This grants H2 access to H2’s extensive database that covers over 160 jurisdictions in more than 100 countries.
David Henwood, director at H2 Gambling Capital, expressed his pride in being associated with IBIA, which represents nearly 100 international betting brands. He emphasized the importance of accurate market data and analysis in the professionalization of the betting sector.
In February, IBIA expanded its reach by launching integrity monitoring services in the US and Canada. IBIA CEO Khalid Ali highlighted H2’s globally recognized dataset as a critical component in the organization’s policy deliberations, market integrity efforts, and regulatory position.
The partnership between IBIA and H2 comes at a significant moment in the development of regulated betting globally. According to IBIA’s latest annual report, there were 236 suspicious betting alerts in 2021, representing a 13% decrease compared to 2020’s figure of 270.