Designed to strengthen protections for younger players and encourage sensible spending, the new measure will apply across Flutter’s Paddy Power, Betfair, and Sky Betting & Gaming brands in the UK and Ireland.
The limit is based on a recognition that early adulthood is characterized by major life changes, and aims to bring operations in line with other industries that recognize this. Similar to finance and car insurance companies, younger customers are understood to have a higher risk profile.
Flutter’s research suggests support for the scheme, with 77% of regular gamblers approving additional measures for younger people. Among 18-24-year-olds, 78% back the new restrictions.
For certain customers who can demonstrate income to sustain an increased level of spend, the deposit limit could be removed. However, a detailed process must be followed before an alternative limit can be set. This is part of Flutter’s Affordability Triple Step, a risk-based framework that monitors customer activity in real-time to ensure safe and enjoyable gambling experiences.
Conor Grant, CEO of Flutter UK & Ireland, explained that people under the age of 25 are likely experiencing significant life changes, such as gaining independence and learning to manage finances. The measure is intended to encourage these individuals to develop sensible spending habits when they decide to gamble at the appropriate age.
Flutter plans to share details of the scheme with the government to support the review of the 2005 Gambling Act. This will provide additional ideas, evidence, and potential solutions for future laws.
Grant added that while the upcoming review is important, Flutter will not wait to implement innovative policies that can make a difference for their customers.
