Bhadani will assume the role of general manager and oversee Sportradar’s strategy for the region, strengthening client relationships and forging new partnerships across key business verticals.
An experienced executive, Bhadani is the co-founder of Rubicube Gaming Private, operator of the PokerStreet online poker ecosystem in Indiana.
Bhadani also worked in a number of sports marketing roles for Rhiti Group of Companies and RISE Worldwide, while he also spent time with Reliance Broadcast Network, Aviva Life Insurance and Vodafone.
Sportradar currently works with several leading Indian football leagues and state cricket associations, as well as the Board of Control for Cricket in India to help safeguard the integrity of both the Indian Premier League and Women’s Premier League.
Last week, Sportradar also entered into a partnership with the Delhi Capitals.
“India is a key market and will contribute significantly to our overall growth in the Asia Pacific region,” Sportradar’s managing director for the Asia-Pacific region, Oscar Brodkin, said.
“Prasun has the experience and ability to help us achieve our business objectives in India and at the same time prioritize the delivery of quality service and value to our partners,” he added.
Bhadani stated, “India has a rich sporting culture and sports fans here have deep passion and enthusiasm. It is an exciting time for a sports technology company like ours to be at the center of the action. I look forward to supporting Sportradar in its goal to continue innovating the sports industry through impactful technological solutions.”
