Joni Oinonen brings over 10 years of industry experience, including senior SEO and marketing roles at GiG and Global Gaming Group.
Prior to joining CashMagnet, Oinonen served as COO at Mediainvesting after just over a year with the company.
As part of his new role, Oinonen will focus on developing CashMagnet’s affiliate business and implementing marketing strategies across MrGamble.com, UKBingoSites.co.uk, and DailyCasinoBonus.co.uk.
Paavo Salonen, co-founder of CashMagnet Ltd, is thrilled to have Oinonen on board, leveraging his expertise in SEO, brand building, and marketing.
Oinonen’s arrival comes at a time of incredible growth for CashMagnet, particularly with their flagship brand, Mr-Gamble.
With big plans for existing sites and new brands in the pipeline, Salonen is excited to work closely with Oinonen, disrupting the sector with market-leading comparison sites.
Oinonen expressed his enthusiasm for the challenge ahead, relishing the opportunity to work with a network of sites that are setting the standard for others to follow.
He noted the success of Mr Gamble as one of the top online casino comparison sites in key markets like the UK, Finland, Canada, and the USA, and looks forward to elevating the company’s marketing efforts.
Oinonen also anticipates building awareness for other sites within the CashMagnet network and launching upcoming brands.