Last year’s InnovateChange Live! and InnovateChange Affiliate Amsterdam have been nominated in the best international trade show category at this year’s ceremony. It will compete against international events from the hospitality, energy, and manufacturing sectors on 18 March, less than a month before InnovateChange Affiliate London opens its doors at ExCeL London on 13 April.
iGB portfolio director Naomi Barton described the awards as the perfect curtain-raiser ahead of InnovateChange Affiliate London’s return. Barton said, “It is a huge honor for InnovateChange to be shortlisted alongside some really successful and notable events. It is a great credit to the Clarion team, to the team at the RAI Amsterdam, and of course to our community of visitors, exhibitors, and sponsors who worked so hard and with such energy to deliver what was a record-breaking edition.”
Barton pointed out that the metrics used by the judges highlighted exhibitor satisfaction as a key criterion, and post-show research carried out by Explori ranked InnovateChange Live! and InnovateChange Affiliate London in the top 10% of events benchmarked with visitors and the top 2% for exhibitors.
This year’s edition of InnovateChange Affiliate London, which runs from 13-14 April, is almost a third bigger than the 2020 edition, with 159 exhibitors and sponsors from 29 markets participating. It will fill three exhibition halls at ExCeL London, comprising established names and exhibitors making their event debut.
Pre-registration figures are also up significantly, Barton added, aided by the UK government easing travel restrictions. There is also a significant uptick in registrants active in the US market, where the total addressable market is set to grow 200% over the next five years.
Feedback from the Association of Exhibition Organizers whose members stage in excess of 1,700 events a year, show that returning visitors feel safe and secure as well as demonstrating a high degree of pent-up demand and a desire to do business,” she said. “All the indicators are pointing towards a highly successful and memorable edition of InnovateChange Affiliate London.”
