Under the agreement, PokerStars branding will be prominently displayed on various elements of Red Bull’s cars during the 2023 campaign, including the halo, inner cockpit, rear wing end plate, drivers’ race suits, and pit crew helmets.
PokerStars will also share exclusive behind-the-scenes footage of Red Bull Racing on its official YouTube channel.
PokerStars Team Pro Lex Veldhuis will host a series of live giveaways on his YouTube and Twitch channels.
The popular PokerStars Red Spade Pass, which offers fans the chance to win prizes, will make a return.
In addition, PokerStars will introduce a program of race weekend rewards, including the Chicane Cash Drop, Spin & Go Races, Odds Boost on Sports bets, and a Casino Weekend Races Leaderboard.
Rebecca McAdam Willetts, Flutter’s director of partnerships, PR, and consumer engagement, expressed excitement for the partnership and the upcoming season, highlighting the shared passions and vision between PokerStars.net and Oracle Red Bull Racing.
The 2023 F1 season kicked off with the Bahrain Grand Prix, where Red Bull secured a one-two finish with Max Verstappen claiming pole position and Sergio Pérez finishing second.