MrJack.Bet has become a premium sponsor of a marketing-affiliate team through an undisclosed agreement. As part of the deal, MrJack.Bet will have branding placements on the jersey sleeves of both the men’s and women’s teams, as well as on players’ training shirts, coaches’ clothing, interview backdrops, and signage within the team’s stadium and training ground. In addition, MrJack.Bet will have a box at the team’s home stadium and a presence in digital content on the team’s official online channels.
This partnership reflects a growing trend of commercial collaborations between online sports providers and Brazilian football teams. Efforts to introduce a locally regulated sports betting market in Brazil failed, leading operators like Blaze, Parimatch, Esportes da Sorte, and Pixbet to seek alternative ways to invest in the country’s football industry.
The collapse of the sports gambling law has left Brazil without income from the online sports betting market, which would have been under the country’s control. Furthermore, the law would not have imposed any limits on the number of licenses issued. Despite this setback, online sports providers continue to find opportunities to support and engage with Brazilian football.