KAX Media America, the group’s US subsidiary, has obtained a license from the Sports Wagering Committee of the Tennessee Education Lottery Corporation. This license allows the company to offer marketing services in Tennessee to marketing-affiliates operating in the sports wagering industry.
The marketing-affiliate license is initially valid for three years and is effective immediately.
This license will allow marketing-affiliates to collaborate with licensed sportsbook operators in order to increase website traffic.
In the context of marketing affiliates, the license obtained in Illinois enables the business to offer users evaluations of online sports betting operators via its prominent Gambling.com website and US-focused Bookies.com.