The Hockey News, with over 1 million readers, has entered into a partnership with BetMGM. As part of the agreement, The Hockey News will integrate BetMGM odds into their podcasts and news articles. Additionally, they will display ads provided by the operator.
“The Hockey News has established itself as the go-to source for premier news and analysis among hockey enthusiasts,” expressed Matt Prevost, the chief revenue officer of BetMGM.
“They are the perfect affiliate marketing partner for BetMGM, allowing us to tap into one of the most dedicated and well-informed fan communities in the world of sports.”
W. Graeme Roustan, owner and publisher of The Hockey News, emphasized the significance of partnering with a reputable and trusted operator like MetMGM in the marketing-affiliate industry.