The website is designed to educate amateur and seasoned gamblers on understanding the gambling industry.
It focuses on reviews of land-based and online sportsbooks in the US, including property reviews and information on banking and loyalty programs.
The Game Day Casino provides updates on regulated gaming states, casino video content, and news about bonuses and promotions in the US.
According to Matt Heiman, the CEO of The Game Day, the expansion into the traditional gaming space allows them to offer additional opportunities for partners and sponsors to reach target audiences and acquire new customers.
The Game Day Casino aims to provide an easy-to-digest source of information for current and potential gamblers to bet confidently online or in person.
Earlier this month, The Game Day secured $4.5m in funding during its Series A funding round, with leading sports media and online gaming investors as well as seven returning investors participating.