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Reading: BetMGM partners with iconic Michigan basketball figure Jalen Rose for powerful marketing affiliation
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Home > Blog > Marketing > BetMGM partners with iconic Michigan basketball figure Jalen Rose for powerful marketing affiliation
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BetMGM partners with iconic Michigan basketball figure Jalen Rose for powerful marketing affiliation

Henri Welsh
Last updated: March 15, 2021 2:39 pm
Henri Welsh
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The partnership with BetMGM will see Jalen Rose featured in their marketing campaigns and participating in various fan events. He will engage with BetMGM customers and MGM Resorts’ M life Rewards loyalty members. Additionally, Rose will appear in BetMGM’s social media content and make guest appearances on radio and television programs. With 13 years of experience playing in the NBA for teams such as the Denver Nuggets, Indiana Pacers, and Chicago Bulls, Rose brings a wealth of knowledge and credibility to the BetMGM team. This collaboration highlights the increasing popularity of sports betting, particularly with BetMGM, and Rose is thrilled to be part of this exciting industry.

BetMGM’s Chief Revenue Officer, Matt Prevost, expresses his excitement about Rose joining the team, highlighting Rose’s influential impact on the game of basketball and his exceptional analysis that captivates fans daily. This partnership is seen as a significant addition to the BetMGM team, further solidifying their position in the market.

For more information, read the full story on InnovateChange North America.

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By Henri Welsh
Henri Welsh is a seasoned writer with a deep passion for the world of gambling and online gaming. With over a decade of experience in the industry, Henri has cultivated an extensive knowledge of casinos, sports betting, poker, and the rapidly evolving landscape of online gambling. His writing is marked by a keen analytical eye and a talent for breaking down complex topics into engaging, accessible content. Henri's articles provide readers with insightful strategies, industry trends, and in-depth reviews, helping both novices and seasoned players make informed decisions.
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