In August 2022, Paul and Joey Levy launched Betr, a microbetting offering designed for players to place bets on fast-resolving markets. Paul is the president of Betr, while Levy serves as the CEO. Betr’s mobile app was launched in September, initially offered for free-to-play nationwide before introducing real money betting. The app has a user-friendly interface that simplifies the betting experience by presenting bets as multiple choice questions and displaying odds as payout multiples. Users can also place same game parlays on sports games. Betr entered the Ohio market through a 10-year market access agreement with Hall of Fame Resort & Entertainment Company.
Levy expressed excitement about launching Betr’s real-money betting business in Ohio, noting that this launch signifies the start of their gradual state-by-state expansion strategy. They aim to validate their unique product experience and scale in a profitable manner. This launch is also notable for achieving the fastest launch from company founding to a fully licensed and regulated real money betting product in the US online sports betting industry, highlighting Betr’s quick and efficient execution capabilities.
Ohio is the first state where Betr has launched, but they have plans to expand to more states in the future. Paul, a native of Ohio, expressed happiness that his home state is the first to have access to Betr’s real money gaming product. He believes people will enjoy the added excitement of betting on their favorite players, such as a Donovan Mitchell three-pointer, a Ja’Marr Chase 50-yard bomb, or a Jose Ramirez home run, which enhances the enjoyment of every game.
The regulated online sports betting market in Ohio officially launched on January 1, 2023. Several major brands, including FanDuel, BetMGM, and DraftKings, went live on the first day. The specific date was established in House Bill 29, which legalized online sports betting in Ohio. BetMGM CEO Adam Greenblatt expressed enthusiasm about the growth opportunities for both BetMGM and the sports betting industry in Ohio, highlighting the chance for passionate sports fans to experience the excitement and benefits of wagering with BetMGM.
