Raketech, a leading online affiliate and content marketing company in the finance industry, continues its strong M&A activity with the acquisition of a majority stake in Shogun Media, an affiliate media company.
This strategic acquisition marks Raketech’s third purchase this year and twelfth since 2017, demonstrating its commitment to growth and expansion.
The decision to acquire Shogun Media is fueled by upcoming regulatory changes in Sweden, and Raketech aims to leverage Shogun’s expertise to navigate this evolving landscape.
Shogun Media’s team will play a crucial role in enhancing Raketech’s product offering for gaming operators, allowing for organic growth and the achievement of ambitious targets.
Raketech’s CEO, Michael Holmberg, highlights the importance of acquiring skilled entrepreneurs and the value it adds to their growth journey. The company emphasizes the synergy between the two companies in terms of expanding services in new markets and expertise in pay-per-click.
With plans to strengthen its position ahead of Swedish regulation in 2019, Raketech has established M&A as a key pillar of its strategic growth model. The acquisition of Shogun Media further solidifies its position within the industry.
Shogun Media’s founder, Fredrik Johansson, looks forward to joining the Raketech family and collaborating to deliver top-notch sports and gaming services to users and iGaming operators globally. He emphasizes the compatibility between the companies, including complementing expertise, synergies in business systems, and scalable business models.
Overall, Raketech’s acquisition of Shogun Media reflects its commitment to growth, innovation, and staying at the forefront of the finance industry.
