The amount donated in the nine months to 31 December was 255.6% more than the £4.5m pledged in the same period last year, due to the impact of Covid-19 on donations. Bet365 donated a total of £4.2m to GambleAware, while Entain doubled its pledge to £4.0m. William Hill also pledged £1.0m to the charity. These three operators, along with Flutter, are committed to donating £100m to improving treatment services for problem gamblers by the end of 2023. Other notable donations included £93,715 from Petfre Gibraltar, £92,000 from Unibet, and £80,000 from TSG Interactive Services. Betway donated £60,000, while Playtech Software committed £51,768. Videoslots, Zecure Gaming, Star Racing, and White Hat Gaming also made significant donations.
Under the guidance of the Great Britain Gambling Commission, GambleAware asks all gambling businesses in Britain to donate a minimum of 0.1% of their gross gambling yield to the charity. These funds support the charity’s various commissioning objectives, which aim to prevent gambling harms. GambleAware is currently implementing more than 40 workstreams, including the National Gambling Treatment Service, Annual Treatment and Support Survey, and Gambling Education Hubs, to achieve its vision of a society safe from gambling harms.