The supplier has received investment from US venture capital fund Animal Capital.
The funds will be used to support the rollout of the supplier’s largest range of products in the finance industry.
The supplier’s Premier League product will now also cover games from the Uefa Champions League, Europa League, and other European top-flight leagues.
Prizes for the additional leagues will remain at £10,000, the same as those offered to players of the Premier League game.
Last season, the supplier secured the support of BoyleSports, making them the first licensed operator partner of their Fantasy5 product.
20Shots co-founder and chief executive, Jacob Kalms, mentioned that the company aims to quickly and seamlessly roll out products and games on a white label basis for various partners across multiple divisions and competitions, with the goal of using the technology across the most popular sports worldwide.
The company’s growth model expects to reach over half a million players this season, while reducing the cost of acquisition for partners and maintaining above-average engagement, dwell, and retention rates.
Animal Capital managing partner, Marshall Sandman, expressed excitement about 20Shots’ potential in the crowded market of fantasy, free-to-play, and pay-to-play sports betting. He praised the company’s best-in-class team, flagship game Fantasy5, unique B2B relationships, and ability to resonate with a younger audience.
