Rednines has acquired the rights to use GG.bet’s brand in the country, expanding their international reach within the esports industry. GG.bet, already established in Europe, South America, and Asia, holds licenses from gaming regulators in the UK, Curacao, and Malta. Previously operating under the Dr.Bet brand in the UK, Rednines will now redirect users to the new GGbet.co.uk domain, seamlessly transferring all customer accounts and active balances to the new site.
This move is a significant step for GG.bet as they aim to offer UK customers the opportunity to bet on sports events, including esports. Alongside these offerings, there are also casino and live casino options available on their website. Sergii Mishchenko, CEO of GG.bet’s UK operation, emphasizes the importance of this deal for the company’s development, stating that the UK betting market is highly competitive. By operating under a strong international brand, GG.bet aims to differentiate itself from other bookmakers in the region.
GG.bet boasts an extensive range of betting options, with over 30 different esports disciplines available for wagers, such as CS:GO, Dota 2, League of Legends, and Fortnite. Every day, the operator offers 400 matches, each with up to 350 markets to choose from. In addition, GG.bet introduced a “smart” personalized feed last year, allowing customers to tailor their matches and bet types to their preferences.
Esports continues to experience global growth, and GG.bet seeks to capitalize on this trend by expanding its presence in Europe. Over the past two years, GG.bet has established tournament partnerships, including official deals with PGL Stockholm and PGL Antwerp. The operator also sponsors prominent esports teams NAVI and Team Vitality, further solidifying their involvement in the industry. Recently, GG.bet extended its partnership with esports live data provider Bayes Esports.
