The partnership agreement between Betsafe and Godsent establishes Betsafe as the exclusive betting partner for Godsent. Godsent is an organization comprised of professional esports teams, players, and content creators across various esports titles, with a special focus on CS:GO. The collaboration will involve brand exposure, financial support, close collaboration, and social media activation. The agreement was facilitated through a partnership between data supplier GRID Esports and Godsent, with GRID providing content for Godsent’s upcoming matches.
Betsafe’s sponsorship of Godsent aligns with the increasing popularity and mainstream appeal of esports, which has been further boosted by the global pandemic. Betsafe, known for its adventurous and sportive brand, recognizes the potential for growth and progress in the esports arena. As Godsent aims to become a tier-one organization, Betsafe will play a crucial role in driving the CS:GO division and serve as a strategic partner.
According to the results published by Betsson Group, the operator experienced a 31.5% year-on-year growth in the third quarter of 2020. This growth was attributed to strong performance in the casino vertical and an increasing contribution from sports betting. The group revenue for the three months ending September 30 amounted to SEK1.68bn (£147.2m/€161.7m/$191.5m), with the casino remaining the primary source of income. However, there was also a notable improvement in sports betting, which accounted for 21% of the Q3 revenue.
