Personalisation and gamification are shaping consumer preferences in the casino games industry. EveryMatrix anticipates a future that embraces more in-game and cross-game gamification solutions, with a focus on innovation within jackpots. According to Egaming Monitor, a staggering 6,780 casino games were launched in 2022, with 87.5% of them being slots. At EveryMatrix, we strive to keep up with this fast-paced industry by launching nearly 300 new games every month for our casino clients. However, our own data shows that only 2% of casino games currently have in-game jackpots, indicating room for growth and innovation.
We recognize the potential of gamification and its impact on player engagement. As a result, we expect a shift towards integrating in-game and cross-game gamification elements, such as customisable jackpots. This evolution will not only enhance the player experience but also enable operators to leverage gamification as a powerful branding and promotional tool.
We believe that the future of gaming will revolve around captivating players with functionality that focuses more on them as individuals. By adding personalised and interactive features to jackpots, slots can be elevated from one-dimensional products to multi-layered experiences. At EveryMatrix, we have developed JackpotEngine, a cross-game jackpot solution that allows brands to configure jackpots to any game, creating multiple forms of additional excitement.
Personal jackpots can greatly enhance engagement and loyalty. Research shows that consumers expect brands to understand their unique needs and personalized interactions. Therefore, it is crucial to understand the significance of gamification and personalisation in the igaming industry. Brands must invest time and resources in understanding their players to improve acquisition and retention rates. Jackpots offer a long-term marketing tool for operators to promote specific content and prolong games’ lifecycles.
Company-level jackpots are a cross-game gamification solution that empowers operators to stand out in a crowded market. These jackpots combine contributions from players across multiple brands, creating substantial prize pools and amplifying the excitement. By embracing gamification and personalisation, operators can differentiate themselves, maximize player engagement, and forge lasting connections with their audiences.
