Invincible GG has launched a groundbreaking mobile horse racing game called “Owners Club,” marking a significant entry into the casino-games sector. This innovative game is part of a broader initiative to enhance engagement with horse racing, particularly among younger audiences who are more inclined to interact with digital platforms.
The game, available for free download on the App Store and Google Play, allows players to virtually own, train, and race AI-powered horses. These horses are represented as Non-Fungible Tokens (NFTs) within the game, each featuring unique traits that affect their performance in virtual races.
Key features of the Owners Club game include:
- Virtual Horse Ownership: Players can acquire, train, and race their own AI-powered horses, which are represented as NFTs;
- Player-vs-Player Competitions: The game includes competitive racing against other players, enhancing the interactive and competitive aspects of the game;
- AI-Enhanced Horses: Horses in the game are influenced by a mix of natural abilities, genetic makeup, acquired skills, and strategic decision-making;
- Marketplace and Economy: The Owners Club Marketplace facilitates the acquisition of NFT horses through scheduled drops or auctions, creating a vibrant economy within the game;
- Real-World Ties: The game is tied to the QIPCO British Champions Day Challenge, a competition leading up to QIPCO British Champions Day on 19 October 2024. The top prize includes an experience at Royal Ascot;
The partnership with the QIPCO British Champions Series aims to attract both existing horse racing enthusiasts and new fans to the sport, offering a novel way to engage with horse racing through mobile gaming. This initiative aligns with broader trends in the sports gaming industry, such as EA Sports’ FIFA and Codemasters’ F1 games, which have aimed to revitalize interest in football and motorsport among younger generations.
Jonathan Strause, CEO of Invincible GG, highlighted the potential of the interactive video game industry to engage with a younger demographic, stating, “The interactive video game industry has proven to be a powerful platform for engaging with a younger demographic. With its rich history and thrilling dynamics, horse racing has the potential to captivate a similar audience.”
Rod Street, CEO of the British Champions Series, added, “We feel the profile of QIPCO British Champions Series and Day will be attractive to all, especially the chance to train and race your own AI-powered horses in five virtual Champions Day races in October. We will be promoting the game widely in the coming weeks, particularly through Club 26, which now has over 10,000 members.”
This launch underscores Invincible GG’s commitment to enriching the igaming landscape with AI-integrated experiences, offering players a unique blend of strategy, competition, and virtual horse racing excitement.
