The European Gaming and Betting Association (EGBA) has unveiled its fourth annual sustainability report. This report emphasizes a notable rise in the adoption of safety tools by European gambling customers.
According to the EGBA, these tools are crucial in enhancing responsible gambling measures across the continent. The report underscores the sector’s commitment to sustainability and player safety.
European customers embrace safety tools for gambling in 2023
In a recent report, 65% of European customers, totaling 21 million individuals, utilized safety tools in 2023.
EGBA operators played a significant role by sending out 67.6 million messages to encourage safer gambling habits.
Among these communications, over 23 million were personalized messages, tailored to customers’ specific playing behaviors.
The adoption of these safety measures highlights a growing commitment to responsible gambling practices across Europe.
The Sustainability Report 2024 outlines EGBA members’ efforts to promote sustainable gambling practices and their contributions to society. The report includes data on customer engagement, social contributions, employment, diversity, and environmental impact.
Key highlights
- Customer Engagement: 85% satisfaction rate;
- Social Contributions: €10 million donated;
- Employment: 12,000 jobs created;
- Diversity: 45% female workforce;
- Environmental Impact: 30% reduction in carbon footprint;
EGBA achieves record in safer gambling messages and employee training in 2023
The European Gaming and Betting Association (EGBA) members have set a new benchmark in promoting safer gambling in 2023. The association delivered an unprecedented number of safer gambling messages this year and ensured that 80% of their employees received specialized training.
Remarkably, 65% of customers who exhibited problematic gaming behaviors saw improvement or stabilization in their habits after receiving these safety messages, marking a significant step toward responsible gambling.
