bet365 collaborates with Incentive Games to launch new daily free-to-play game
In a groundbreaking move to enhance user engagement, prominent online betting operator bet365 has unveiled its latest offering: 'Prize Matcher,' a daily free-to-play game developed in collaboration with Incentive Games.…
Pragmatic Play forms strategic partnership with Betxico in Latin America
In a strategic move poised to strengthen its presence in the burgeoning Latin American market, Pragmatic Play has officially partnered with Betxico. This collaboration is set to bring an unparalleled…
711 partners with IBIA and launches Dutch sportsbook
Operator 711 has officially joined the International Betting Integrity Association (IBIA), marking a significant step as it unveils its new sportsbook in the Dutch market. By partnering with IBIA, Operator…
3 Oaks Gaming forms strategic partnership with Betsson’s Star Casino
3 Oaks Gaming has announced a strategic partnership with Star Casino, a prominent member of the Betsson group, to extend its online casino games into the thriving Italian market. 3…
Research: Impact of celebrity involvement in gambling ads on teens and young adults
The gambling industry has increasingly leveraged celebrities and social media influencers (SMIs) to market their products, aiming to attract a broader audience, including young people. This strategy has raised concerns…
Researchers examine gambling harm-minimization tools and their effectiveness on gambling behavior
Much like driving a car, gambling can be a risky activity, and it's important to be prepared, even if you believe you're not at risk, say experts from Flinders University.…
The rise of legal sports gambling is undermining stock investments, new study finds
The rapid growth of legal sports betting in the United States has been celebrated by many, but a recent study suggests this trend may be negatively impacting stock investments. The…
The gambling industry’s strategic marketing playbook: echoes of big alcohol and tobacco
The federal government has faced considerable pressure this week as it moves to finalize proposed regulations aimed at limiting gambling advertising. Currently, only a partial ban is being considered. This…
North Carolina Lottery player wins $1 million jackpot with $50 bet
Lottery games offer an unparalleled chance for players to secure substantial prizes from minimal investments. These games captivate millions, providing excitement and the allure of life-changing rewards. With minimal financial…
The impact of social media ads on the rise of skin gambling
A recent investigation by Barron has uncovered that 27 offshore gambling platforms have collectively spent $28 million on Google Search advertisements over the past three years. These ads successfully attracted…