Sportradar integrates real-time sports betting odds into social media advertising strategy
Sportradar has taken a significant leap forward by integrating live sports data and betting content into its ad:s paid social marketing service. This advanced feature allows video advertisements to dynamically…
SkillOnNet partners with 1X2 Network to strengthen online gaming strategy in Ontario
SkillOnNet expands its offerings in Ontario by integrating 1X2 Network's casino titles. This strategic move significantly enhances their gaming portfolio, providing a wider array of options for players. A strong…
The Impact of politics, business, and consumer behavior on the future of cryptocurrency: insights from SCCG research
In the rapidly evolving landscape of the cryptocurrency industry, the interplay between regulation, political influence, and market dynamics has become increasingly significant. As digital currencies continue to gain global traction,…
Strategic partnership: Tote to sponsor Racing League 2024
Tote has been officially announced as the sponsor of the Racing League for the 2024 campaign. The sponsorship agreement marks a significant milestone for both Tote and the Racing League,…
PokerStars launches Vegas Infinite on PlayStation 5 – A Winning Strategy Game
PokerStars has officially launched its highly anticipated social casino videogame, Vegas Infinite, on the PlayStation 5 (PS5). This strategic move aims to broaden the game’s reach by attracting console users…
OpticOdds forms strategic partnership with Dabble
Dabble, a leading online gaming platform, and OpticOdds, a prominent odds comparison service, have unveiled a new partnership aimed at expanding their presence in the US market. This collaboration seeks…
Bj88 partners with AFC Bournemouth as front-of-shirt sponsor
AFC Bournemouth proudly announces Bj88 as the club's front-of-shirt partner for the upcoming 2024/25 and 2025/26 seasons. This strategic partnership marks a significant milestone for both entities, reinforcing their commitment…
Metric Gaming and Betzone collaborate to launch strategic UK sportsbook
Sportsbook technology provider, Metric Gaming, has officially entered into a strategic partnership with Betzone to unveil its sportsbook venture in the United Kingdom. This collaboration marks a significant milestone for…
Mecca Bingo introduces new marketing strategy ‘Legends of Play’
Mecca Bingo, a prominent player in the UK bingo scene, has rolled out an ambitious new marketing initiative: ‘Legends of Play.’ Conceptualized and executed by The Mission Group, this campaign…
Manchester City partners with Betway in international marketing strategy
Manchester City Football Club has entered a significant partnership with Betway, naming the renowned betting company as their Official Global Betting Partner. This collaboration marks an important strategic move for…
