The launch of Luckbox’s affiliate program will utilize the Income Access platform, which offers reporting features for data-based marketing decisions. Luckbox will also have access to advertising partners and content marketing support through the Income Access Network. In addition to their core product offering, Luckbox’s affiliates will promote various player promotions such as event-specific free bets, combo bet cashback offers, and other initiatives to attract new players and encourage customer loyalty.
Quentin Martin, CEO of Luckbox, stated, “We are delighted to formally launch our affiliate program and know that the Income Access platform will introduce Luckbox to thousands of players. Affiliate marketing is a proven, cost-effective channel in the esports betting industry, and we will work to ensure that our affiliate program is the best in the business for our partners and players.”
Tara Wilson, COO at Income Access, added, “We’ve been eagerly anticipating the launch of the Luckbox affiliate program and are excited to see our platform and full suite of services drive the brand’s growth. By combining our comprehensive affiliate solution with Luckbox’s exciting products, we believe this partnership is poised for long-term success.”
The launch of Luckbox’s affiliate program follows the integration of Paysafe’s Skrill and Neteller payment solutions into their platform. In addition, Luckbox recently completed a private placement of special warrants, providing them with substantial proceeds. Having started with traditional sports betting in February, Luckbox expanded their offering to include esports through a partnership with B2B supplier EveryMatrix.