The marketing-affiliate partnership between Inter Milan and SDY Sports has been signed for the 2020-21 and 2021-22 seasons. As the team’s official Asian online gaming partner, SDY Sports will leverage digital overlay geolocation technology to display their branding on LED boards inside the San Siro stadium during Inter Milan home matches. Along with this branding opportunity, SDY Sports will introduce various marketing initiatives throughout the season. With Inter Milan possessing a massive international fanbase, SDY Sports CEO Darwin Guo expressed delight in associating their brand with one of the world’s most renowned football clubs. Additionally, AC Milan, Inter Milan’s fierce rival, recently partnered with Yabo Sports for a three-year deal as its official regional partner across Asia.
SDY Sports partners with Inter Milan for lucrative Asia-facing marketing-affiliate deal
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