Superbet is actively expanding and acquiring new ventures, demonstrating their ambition to “take over the world.” Their most recent acquisition, Napoleon Sport and Casino in Belgium, aligns perfectly with their goals. Chief Operating Officer Marcello Magaletti reveals that Superbet had been considering numerous deals in Europe before settling on Napoleon. The opportunity presented itself in a very interesting market in Western Europe, with a solid regulatory environment.
The acquisition process moved swiftly, taking only a matter of weeks to complete. Everyone involved had to ensure all administrative tasks and paperwork were handled efficiently. With Napoleon now under the Superbet umbrella, Magaletti believes there won’t be a drastic overhaul of operations. However, Superbet’s expertise in sportsbook and their experience as a multi-channel operator can enhance Napoleon’s brand.
Shortly after the acquisition, Belgium’s Council of Ministers announced a significant change in the market that would affect operators. The weekly deposit cap is expected to be reduced from €500 to €200. However, Magaletti sees this as an opportunity to develop a strong responsible gambling framework, which he believes is beneficial in the long run.
The Belgian market has some unique characteristics, particularly the popularity of dice-based games. These games, similar to slots in other countries, offer a more interactive experience and require micro-decisions from players.
Superbet’s expansion has been supported by a strategic investment of €175m from the Blackstone Group. This investment has not only provided financial resources but also access to valuable expertise and networking opportunities. Superbet has been able to collaborate with companies like Amazon, leveraging their resources for innovation.
Despite the investment, Superbet remains guided by the long-term vision of founder Sacha Dragic. Dragic’s enthusiasm for growth has been instrumental in the company’s mission to conquer the world.
